The Maker Behind the Magic

If you’ve ever bitten into a square of Pana Organic chocolate and felt that unmistakable “made-with-love” moment, you’ve already experienced the heart of founder Pana Barbounis.

His story, humble, hands-on, uncompromisingly values-driven, is the soul of the Pana Organic brand. This is the journey of the man who turned a taste, a vision, and a whole lot of heart into one of Australia’s most beloved organic, plant-based food companies.

Always plant based, gluten free and delicious – full of nourishing goodness for both you and the earth.

‘In the early 2000s, an artisan placed a raw chocolate in my hand, and the second I tasted it, everything changed.’


The experience was overwhelmingly delicious, and one I wanted to share. With my love of healthy living, passion for food, and a deep obsession with artisan crafts, I knew that hand-made, vegan chocolate was what I needed to do next.


I began researching and crafting organic, vegan chocolates and six months later I was delivering the handmade, fudgy packs of dark chocolate on my Vespa to local, independent stores around Melbourne. What started as a side-hustle scaled quickly into a thriving business and an exciting vision of sharing my love of chocolate with the world.


Despite such rapid growth, one thing has never wavered, our approach to artisanal quality.

Pana Barbounis,
Founder and CEO of Pana Organic

ACCREDITATIONS

Certifiable Goodness.

CERTIFIED ORGANIC

Our promise to you: we stand by our brand name… whatever Pana Organic product you devour, 99% of ingredients are Australian Certified Organic.

COELIAC AUSTRALIA ENDORSED

Always gluten-free. It's formal too. We’re very proud to be endorsed by Coeliac Australia.

100% VEGAN

We all deeply care about the planet and all living creatures that grace its surface. By choosing our product you personally contribute to reducing animal suffering and environmental damage.