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Meet Pana Barbounis: The Maker Behind the Magic

If you’ve ever bitten into a square of Pana Organic chocolate and felt that unmistakable “made-with-love” moment, you’ve already experienced the heart of founder Pana Barbounis.

His story — humble, hands-on, uncompromisingly values-driven — is the soul of the Pana Organic brand. This is the journey of the man who turned a taste, a vision, and a whole lot of heart into one of Australia’s most beloved organic, plant-based food companies.

Always organic.

Always hand crafted, amazing, plant based, organic food for every one and every occasion.

Always plant based, gluten free and feel good – full of nourishing goodness for both you and the earth.

OUR STORY

‘In the early 2000s, an artisan placed a raw chocolate in my hand, and the second I tasted it, everything changed.’


The experience was overwhelmingly delicious, and one I wanted to share. With my love of healthy living, passion for food, and a deep obsession with artisan crafts, I knew that hand-made, vegan chocolate was what I needed to do next.


I began researching and crafting organic, vegan chocolates and six months later I was delivering the handmade, fudgy packs of dark chocolate on my Vespa to local, independent stores around Melbourne. What started as a side-hustle scaled quickly into a thriving business and an exciting vision of sharing my love of chocolate with the world.


Despite such rapid growth, one thing has never wavered, our approach to artisanal quality.

Pana Barbounis,
Founder and CEO of Pana Organic

We care deeply about the
origins of our products and the impact we have on our planet, responsibly sourcing only the finest organic, sustainable ingredients.

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Since the beginning, the premium, single origin cocao has been sourced from Peru. Still to this day, this remains unchanged.

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ACCREDITATIONS

Certifiable Goodness.

CERTIFIED ORGANIC

Our promise to you: we stand by our brand name… whatever Pana Organic product you devour, 99% of ingredients are Australian Certified Organic.

COELIAC AUSTRALIA ENDORSED

Always gluten-free. It's formal too. We’re very proud to be endorsed by Coeliac Australia.

100% VEGAN

We all deeply care about the planet and all living creatures that grace its surface. By choosing our product you personally contribute to reducing animal suffering and environmental damage.

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The Founder Today: Still Hands-On, Still Innovating

More than a decade on, Pana Barbounis remains deeply involved in every part of the brand. Product development, taste testing, ingredient selection — he’s there, ensuring every new creation honours the same principles he started with.

Whether it’s experimenting with surprising new flavours, refining Panache bars, or exploring new sustainable packaging, Pana’s north star is unchanged: make products that feel good and do good.

EXPLORE THE ARTISAN COLLECTION, BY PANA